What! More Peace Corps? Branding the Peace Corps
With all this talk about rallying the RPCVs to call congressmen and congresswomen, I dug up an interview I had done a year or so ago with John Bidwell (Mali 1989-91). John is married to Kris Holloway (Mali 1989-91). They met in the Peace Corps and later married, and a few years ago Kris wrote a wonderful book about her work with an African woman who was her mentor in Mali. The book is entitled Monique and the Mango Rains. When I interviewed Kris for PeaceCorpsWriters about her memoir, I came to know John, and the work he has done to market and promote the book. John has his own firm–Bidwell ID–that he started in 1999 and he works with clients nationwise to improve their brand. Many of these firms are cause-driven organizations, much like what the Peace Corps is, besides being a government agency. Branding–for those new to the term– is the process of . . .
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