Archive - March 14, 2010

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The Peace Corps On Day One: #20 Who Contributed The Most To The Success of the Peace Corps

The Peace Corps On Day One: #20 Who Contributed The Most To The Success of the Peace Corps

“The list is long and it is hard to name a few when so many contributors would be left out, so let me just mention one person,” Warren Wiggins said in the winter of ’97 when I asked him who had made the most significant contribution (besides Shriver) to the creation of the Peace Corps. Wiggins went on: Bill Moyers deserves his special place in Peace Corps history. His work with Shriver to create full bipartisan support in the Congress that first year was critical. His role in the creation of the public service advertising campaign for the Peace Corps created a nationwide citizen constituency. These achievements were of unparalleled important. Moyers got Young and Rubicam to create ads. Moyers interpreted the Peace Corps to them. And those ads meant that all Americans read or heard on the radio or saw on television three or four good sentences about the Peace Corps. The . . .

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