Dial Up Your Next Novel
Reading a recent article by Chuck Martin, author of The Third Screen: Marketing to Your Customers in a World Gone Mobile (he is the Director of the Center for Media Research at MediaPost Communications) I was struck at what he had to say about the future of books in a world gone mobile. The focus of his short piece was the recent (a few weeks ago) BookExpo America (BEA), which is, I think, the largest book industry event in North America and one of the largest gatherings of publishers in the world. It was held at the Jacob Javits Center in New York. At the same time, and on another floor of the Center, was the BlogWorld and New Media Expo, which promotes itself as the largest conference in the world geared to bloggers, podcasters, Web TV content creators, social media enthusiasts and new media content creators. Over 3,000 attending the . . .
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