Mad Man # 5
Speaking up in the Conference Table on the 5th floor in the Maiatico Building, surrounded by the Mad Men & Mad Women, Bob Gale told Shriver and the others that Sam Babbitt’s ‘gentleman’ approach to recruiting wasn’t working. In a way (to use today’s terminology), the Peace Corps wasn’t a ‘brand’; it had not established its value with college students where most of the recruits for the new Peace Corps were to be found. “Off the top of my head,” recalled Gale, “I said, I’d get the college administrators and the faculty fully on our side, get them involved. I’d alert the campus newspaper and the campus radio station. I’d co-opt office space in the Student Union–that’s where a lot of the action is at a big university. I’d send out from Washington senior staff and famous names….” Shriver stopped him. He pounded the table with his fist, startling Gale who wasn’t use to Sarge’s ways. Then came, as Coates Redmon says in her . . .
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morgangale
send me an email and I can send you a recent pic. morgangale@comcast.net