Tim McCollum (Madagascar) builds a chocolate factory
Breaking the mold: How Beyond Good is reinventing the chocolate business Building a chocolate factory has been part of Tim McCollum’s (Madagascar 1999-2011) plan since he founded Beyond Good, formerly Madécasse, in 2008. On its own that’s not an easy feat, but the location for the company’s first state-of-the-art production facility added another layer of difficulty. Beyond Good set up shop in Madagascar, where it sources rare, wonderfully fruity Criollo cacao directly from farmers. Though Africa — West Africa, in particular — supplies 70 percent of the world’s cocoa, the “statistical equivalent of 0 percent” of the world’s chocolate is produced there, McCollum says. There are several reasons for that, ranging from a lack of infrastructure, the need to ship and install manufacturing equipment, employee training, and ultimately, the distribution of profits. “They all add up to it being a very difficult proposition,” McCollum says. “But creating serious value . . .
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joan mckniff
One of your biggest fans and promoters. Very happy to learn you hired a Fulbright Scholar, I interviewed and selected,…