As the senior director of product at The Atlantic, I oversee the end-to-end story experience, from authoring tools and article page templates to reader-facing touchpoints across all platforms.
Previously, as the head of product at HuffPost, I led strategic planning and oversaw the development roadmap for all of HuffPost’s digital products in the U.S. I grew the product team from one to four and coordinated with leaders throughout HuffPost’s newsroom, business, engineering and design teams to launch the brand’s first membership program, HuffPost Plus, and to deliver improvements to the reader experience on all platforms.
Before HuffPost, as the mobile product manager for The Wall Street Journal, I oversaw feature development for our mobile apps, including virtual reality storytelling and a significant redesign of the iOS and Android apps that introduced personalized content in a dedicated “MyWSJ” section. I also dove deep on push notification strategy and mobile messaging, devising a new way to measure push engagement that led to significant increases in daily active users.
Previously, as deputy editor of Newsday.com and head of emerging technologies, I oversaw the day-to-day editorial direction of the website, newsletters and mobile apps, directed social media strategy and managed special interactive and data projects. I also served as the editorial and product lead in Newsday’s and am NewYork’s launches of new Android and iOS apps.
On a personal note, I am a traveler and storyteller, having lived and worked in many countries across Europe and South America, and the diverse perspectives I have been exposed to have shaped my thinking every day, in everything I do.
I currently volunteer with the New York City Peace Corps Association and host a storytelling podcast called Peace Corps Stories: The Unofficial Podcast. Check it out wherever you listen!
Greg Emerson (Morocco 2002-05)