Archive - December 2, 2020

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A Critical Review of Wendy Melillo’s, “Democracy’s Adventure Hero on a New Frontier: Bridging Language in the Ad Council’s Peace Corps Campaign 1961-1970”

A Critical Review of Wendy Melillo’s, “Democracy’s Adventure Hero on a New Frontier: Bridging Language in the Ad Council’s Peace Corps Campaign 1961-1970”

  A Critical Review of Wendy Melillo’s, Democracy’s Adventure Hero on a New Frontier: Bridging Language in the Ad Council’s Peace Corps Campaign, 1961-1970 published by Taylor & Francis Online by William Josephson Retired Partner, Fried Frank Harris Shriver & Jacobson LLP Founding Counsel, Peace Corps, 1961-66 Ms. Wendy Melillo’s, Democracy’s Adventure Hero to a New Frontier: Bridging Language in the Ad Council’s Peace Corps Campaign, 1961-1970, begins with the assertion that the Peace Corps “would be the only new proposal to emerge from a tight race in which the Massachusetts Senator [John F. Kennedy] won the popular vote by a slim margin.”  Yet, subsequently, she acknowledges his commitment to rethink Mutual Security military and foreign aid programs of the 1950s.  She never mentions Kennedy’s commitment to close the “missile gap.”  Although she mentions Sputnik, she does not mention his commitment to catch up to the Soviet Union in the . . .

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