Ask Not What Can You Do For Your Country, But Why Can You Do for Coca-Cola?
Peace Corps is in partnership with 42 public and private organizations. Coca-Cola is one such effort. Together with USAID and Coca-Cola, Peace Corps Volunteers work on promoting clean water projects. Such programs are certainly worthwhile. The training materials that Volunteers distribute have the USAID emblem, the Coca-Cola name and the Peace Corps logo. My question is simply” Who benefits most from this “branding”? Here is the link to the Peace Corps 2012 press notice announcing the new partnership: http://www.peacecorps.gov/media/forpress/press/2129/ The National Peace Corps Association webpage described a Congressional briefing, arranged by the Peace Corps Forum, to describe the various partnerships.To read the article, here is the link: http://www.peacecorpsconnect.org/2014/10/hill-briefing-highlights-peace-corps-innovation/ From that article: “These efforts were highlighted on Capitol Hill at an October 28th briefing sponsored by the House Peace Corps Caucus. The briefing featured the agency and several of its newest partners, who discussed upcoming programs and innovations. Curt Tarnoff, a specialist . . .
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