The New York Times on Wednesday, September 19, 2012, published an article that says Scott Rudin, the film and theater producer, and Barry Diller, the chairmen of IAC/InterActiveCorp, have formed a partnership and with publishing executive, Frances Coady, and will publish e-books under a new venture called Brightline.

According to the article in the NYTIMES (written by David Carr) E-books now account for more than 15 percent of publishers’ revenue, and Carr writes, “posing a challenge to the dominance of print in the long run and leaving the future of brick-and-mortar bookstores in doubt.”

Fiction it seems sells best, and major publishers are saying that e-book copies sell more than print copies.

The hope of all these partners in Brightline is that the new enterprise, without the legal coy costs and practices of traditional publishing , can find traction.

Rudin, in the article states that he he often heard from authors like Michael Chabon, Jonathan Safran Foer and Jonathan Franzen, ” a steady stream of complaints about the opaqueness and resistance to change in the publishing business.”

So, for E-book writers….well, here is a new kind of publishing….Brightline!