Titles with dirty words in them often wind up on bestseller lists according to a short item in the Authors Guild Bulletin, Spring 2012. In 2005, there was On Bullshit. Then followed Shit My Dad Says. In 2010 there was Assholes and in November Tucker Max wrote a sequel, Assholes Finish First. It made the trade paperback bestseller list, but not in the No. 1 slot.