Okay, so hate is a strong word but I’ve been clicking around and am finding some frustrating websites out there. Maybe some could argue no website is perfect (I know mine is not) but let’s learn from our mistakes. 

  1. There’s no place to click. Your site is a single page stating a basic message but there is no contact information and nowhere else to go. I appreciate the information but you need to always ask, “What action do I want a visitor to take?” and make sure your site enables that action to take place.  
  2. There are too many places to click. Holy link-city, Batman! There are ads on both sides of the page and tons of sub-pages. I don’t know where to go to get the information I need. Try to keep it simple and clean. Visitors will feel they are getting more value.
  3. There are too many typos, mistakes or dead links. Everyone makes mistakes but a site full of mistakes is extremely unprofessional. Plus, links that lead to pages with errors or that go nowhere at all are extremely frustrating timewasters. If content has changed or is not ready, at least put an “Under Construction” notice so that a visitor realizes you are aware of the problem and are working on it.
  4. I can’t find my way back home. I click and click and click and then can’t figure out how to get back to the start. Remember that using the back button on a browser doesn’t always work. Make sure links to get back home are always available on every page of your site and don’t make your site too many levels deep. Again, simple is better.
  5. I have no idea what you do. Speaking industry lingo can be acceptable to a point but you want your content to be understandable to a general audience. Save the technical speak for more detailed sub-pages and keep the landing page as a basic introduction to your business.

It never hurts to go back to your website and pretend like you are visiting for the first time. Ask yourself if it represents your products or services accurately, if it is up to date and if it offers the information a client might be seeking. If the answer is no to any of those questions, it’s time for an update.