Today I was going to write about the process of hiring and working with a copywriter but realized many people just do not know what that is. I’ll venture to say I can include my parents in that group. 

“What is it that you do exactly?” 

Most recently, when mentioning my occupation as a copywriter, people hear “copyrighter” instead. As far as I know as a published author, there really no such thing as a “copyrighter.” When an individual wishes to obtain a copyright for their written work, he or she can register and obtain a copyright directly from the U.S. Copyright Office. No intermediary is necessary and, for the most part, the process itself is not necessary to claim ownership over the written word unless a lawsuit is going to be brought against another party. If there are questions or complicated issues, an individual can obtain services from an attorney who specializes in intellectual property.  But again, this type of lawyer is not referred to as a “copyrighter.” (For more information on the topic of copyrighting, please see the U.S. Copyright Office website’s FAQ page at http://www.copyright.gov/help/faq/.)

Now, back to defining what I do:  a copywriter is essentially a writer. The title usually refers to someone who writes advertising or promotional material. So, someone who writes marketing material, like me, would be considered a copywriter. That includes websites, brochures, printed advertising materials and articles, just to name a few activities. Think of the writers on the creative team featured in the show “Mad Men” and you’ll get an idea of what I do – minus the binge drinking and smoking…usually. 

I hope that clarifies some outstanding questions regarding a professional copywriter. And, Mom and Pop, hope that helps you, too!