Layout 1

My book is just out, readers of Your Money Popular Freakonomics.  Here is table of contents, and link to Amazon, for interested readers.


Introduction vii

Understanding Economic Events and the Subprime Debacle 1

The Art of Negotiation 11

The Wave and Herd Behavior 21

Lemon Cars and Imperfect Financial Markets 33

Intelligent Decision-Making 45

Irrational Exuberance 51

Managing Big Data 61

Personality Cults and Charismatic CEOs 67

Real Wealth—The Ultimate Mystery 77

Notes 87